Users' Intention to Explore: A Creativity-Based Perspective

Abstract:     
An extensive body of literature explores the importance of individuals' acceptance of technology as it relates to the success of new systems' implementation. However, previous research does not take into account the active role of users in finding new applications for already developed systems. This paper, grounded in creativity theories, develops a multilevel theoretical framework which argues that users' intention to explore an already adopted technology is influenced by individual, social, and institutional factors. Empirically testable propositions are drawn and theoretical implications and possible future research are proposed.

Keywords: technology acceptance, creativity, multilevel analysis, intention to explore

working papers series