Abstract

http://ssrn.com/abstract=127648
 
 

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Have Your Agent Call Mine: Software Agents, the Internet, and Marketing


Amit Pazgal


Washington University in Saint Louis - John M. Olin Business School

Nir Vulkan


University of Oxford - Said Business School

August 1998

Washington University Olin Working Paper OLIN-98-03

Abstract:     
In this paper, we present a detailed description of intelligent software agents. We depict both search as well as negotiation agents and show how the use of theoretical concepts previously exclusive to the economic theory of bargaining and auctions can immensely improve their performance. We investigate the implications and challenges of adopting this new technology to several marketing practices on the Internet. We advocate the use of flexible dynamic agents that employ a strategy only after careful consideration of the specific environment.

JEL Classification: L63, L84

working papers series


Not Available For Download

Date posted: January 12, 1999  

Suggested Citation

Pazgal, Amit and Vulkan, Nir, Have Your Agent Call Mine: Software Agents, the Internet, and Marketing (August 1998). Washington University Olin Working Paper OLIN-98-03. Available at SSRN: http://ssrn.com/abstract=127648

Contact Information

Amit I. Pazgal (Contact Author)
Washington University in Saint Louis - John M. Olin Business School ( email )
One Brookings Drive
Campus Box 1133
St. Louis, MO 63130-4899
United States
314-935-6328 (Phone)
Nir Vulkan
University of Oxford - Said Business School ( email )
Park End Street
Oxford, OX1 1HP
Great Britain
+44 01865 288929, or 288338 (Phone)
+44 01865 288805 (Fax)
HOME PAGE: https://vulkan.worc.ox.ac.uk/
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