Shorebank and Indecorp (B)

Abstract:     
The B case (see also the A [E-0120] and C [E-0122] cases) opens with Shorebanks decision not to pursue Indecorp, though by the end of the case Shorebank is reconsidering its decision. In the meantime, OmniBanc, a relatively small black-owned bank based in Michigan, makes a bid for Indecorp. To gain support for its bid, OmniBancs public-relations efforts focus on retaining black ownership of the institution. Although the bid is ultimately unsuccessful, it raises the question of who should lend in the African American community.

Number of Pages in PDF File: 7

Keywords: community relations, corporate social responsibility, minorities in business, public relations/publicity

working papers series