Abstract

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Ecover and Green Marketing (C)

Andrea Larson
University of Virginia (UVA) - Darden Graduate School of Business Administration

Patricia H. Werhane
University of Virginia (UVA) - Darden Graduate School of Business Administration

Joel Reichart
Independent

Darden Case No. UVA-E-0174

Abstract:
This set of cases (see also the A [UVA-E-0172] and B [UVA-E-0173] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally sustainable factory. The cases raise the following questions: Can such companies compete in green markets? Is an environmentally self-contained factory viable or feasible?

Keywords: sustainable business

Working Paper Series

Date posted: October 21, 2008 ; Last revised: October 21, 2008

Suggested Citation

Larson, Andrea, Werhane, Patricia H. and Reichart, Joel, Ecover and Green Marketing (C). Darden Case No. UVA-E-0174. Available at SSRN: http://ssrn.com/abstract=1277714

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Contact Information

Andrea Larson (Contact Author) University of Virginia (UVA) - Darden Graduate School of Business Administration ( email ) P.O. Box 6550 Charlottesville, VA 22906-6550 United States HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm
Joel Reichart Independent ( email ) No Address Available
Patricia Werhane University of Virginia (UVA) - Darden Graduate School of Business Administration ( email ) P.O. Box 6550 Charlottesville, VA 22906-6550 United States 434-924-4840 (Phone) HOME PAGE: http://www.darden.virginia.edu/faculty/werhane.htm

Abstract

Date posted: October 21, 2008 ; Last revised: October 21, 2008

Suggested Citation

Contact Information

Andrea Larson (Contact Author)

Joel Reichart

Patricia Werhane