Wall-to-Wall Carpet Goes Cradle-to-Cradle
University of Virginia - Darden School of Business
Darden Case No. UVA-ENT-0084
Shaw Industries, a leading U.S. global manufacturer of floor coverings produced EcoWorx technology to create a carpet tile that is PVC-free and able to be recycled, upon return to the company, as a carpet tile of equal quality and performance. A Green Chemistry innovation, the company has created a sustainable business innovation that cut costs, improves revenues, positively influences health and the environment, improves the brand, and enhances Shaw's strategic positioning going forward.
Number of Pages in PDF File: 5
Keywords: environmental, sustainable business, innovationworking papers series
Date posted: October 21, 2008
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