Wall-to-Wall Carpet Goes Cradle-to-Cradle

Larson, Andrea

Abstract

Download This Paper | Share | Email |Add to Briefcase

Wall-to-Wall Carpet Goes Cradle-to-Cradle

Andrea Larson

University of Virginia - Darden School of Business

Darden Case No. UVA-ENT-0084

Abstract:
Shaw Industries, a leading U.S. global manufacturer of floor coverings produced EcoWorx technology to create a carpet tile that is PVC-free and able to be recycled, upon return to the company, as a carpet tile of equal quality and performance. A Green Chemistry innovation, the company has created a sustainable business innovation that cut costs, improves revenues, positively influences health and the environment, improves the brand, and enhances Shaw's strategic positioning going forward.

Number of Pages in PDF File: 5

Keywords: environmental, sustainable business, innovation

working papers series

Download This Paper

Date posted: October 21, 2008

Suggested Citation

Larson, Andrea, Wall-to-Wall Carpet Goes Cradle-to-Cradle. Darden Case No. UVA-ENT-0084. Available at SSRN: http://ssrn.com/abstract=1278401

Contact Information

Andrea Larson (Contact Author)

University of Virginia (UVA) - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm