Shaw Industries: Sustainable Business, Entrepreneurial Innovation, and Green Chemistry
University of Virginia - Darden School of Business
Darden Case No. UVA-ENT-0087
This case details leading carpet manufacturer Shaw Industries' strategic decision to develop a fully recyclable floor covering. It explores drivers of change toward sustainably designed products, providing students with insights into sustainable business innovation and green chemistry product design. Shaw's Ecoworx carpet tile with a PVC-free tile backing is a high-performance substitute material that can be perpetually recycled into new product of equivalent quality and value, making it a "cradle-to-cradle" innovation.
Number of Pages in PDF File: 19
Keywords: environment, corporate transformation, environmental, sustainable business, innovationworking papers series
Date posted: October 21, 2008
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