Abstract

http://ssrn.com/abstract=1278403
 


 



Shaw Industries: Sustainable Business, Entrepreneurial Innovation, and Green Chemistry


Andrea Larson


University of Virginia - Darden School of Business


Darden Case No. UVA-ENT-0087

Abstract:     
This case details leading carpet manufacturer Shaw Industries' strategic decision to develop a fully recyclable floor covering. It explores drivers of change toward sustainably designed products, providing students with insights into sustainable business innovation and green chemistry product design. Shaw's Ecoworx carpet tile with a PVC-free tile backing is a high-performance substitute material that can be perpetually recycled into new product of equivalent quality and value, making it a "cradle-to-cradle" innovation.

Number of Pages in PDF File: 19

Keywords: environment, corporate transformation, environmental, sustainable business, innovation

working papers series


Download This Paper

Date posted: October 21, 2008  

Suggested Citation

Larson, Andrea, Shaw Industries: Sustainable Business, Entrepreneurial Innovation, and Green Chemistry. Darden Case No. UVA-ENT-0087. Available at SSRN: http://ssrn.com/abstract=1278403

Contact Information

Andrea Larson (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm
Feedback to SSRN


Paper statistics
Abstract Views: 837
Downloads: 120
Download Rank: 136,341

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo7 in 0.297 seconds