Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction
University of Virginia - Darden School of Business
Darden Case No. UVA-ENT-0098
This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase discusses the formation and implementation of Nike's sustainability strategy in the 1990s through 2006 including changes to product designs and supply chain policies.
Number of Pages in PDF File: 5
Keywords: entrepreneurship, implementation, sustainability, strategy, environmental, sustainable business, innovationworking papers series
Date posted: October 21, 2008
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