Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction

Larson, Andrea

Abstract

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Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction

Andrea Larson

University of Virginia - Darden School of Business

Darden Case No. UVA-ENT-0098

Abstract:
This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase discusses the formation and implementation of Nike's sustainability strategy in the 1990s through 2006 including changes to product designs and supply chain policies.

Number of Pages in PDF File: 5

Keywords: entrepreneurship, implementation, sustainability, strategy, environmental, sustainable business, innovation

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Date posted: October 21, 2008

Suggested Citation

Larson, Andrea, Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction. Darden Case No. UVA-ENT-0098. Available at SSRN: http://ssrn.com/abstract=1278411

Contact Information

Andrea Larson (Contact Author)

University of Virginia (UVA) - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm