Abstract

  


 



Renault-Volvo Strategic Alliance (B): September 1993


Robert F. Bruner


University of Virginia - Darden School of Business

Robert E. Spekman


University of Virginia - Darden School of Business

Darden Case No. UVA-G-0481

Abstract:     
The B case concerns the initial announcement of merger terms between the two firms and the first steps taken to "sell" the merger to Volvo's stockholders. The tasks for the student are to evaluate the merger terms, identify potential obstacles, and suggest an action plan by which Volvo's CEO might achieve shareholder support for the merger. See also the A (UVA-G-0480), C (UVA-G-0482), D (UVA-G-0483), and B (abridged; UVA-G-0484) cases.

Number of Pages in PDF File: 15

Keywords: acquisitions, joint ventures, leadership, mergers, international case

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Date posted: October 21, 2008  

Suggested Citation

Bruner, Robert F. and Spekman, Robert E., Renault-Volvo Strategic Alliance (B): September 1993. Darden Case No. UVA-G-0481. Available at SSRN: http://ssrn.com/abstract=1279972

Contact Information

Robert F. Bruner (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-7481 (Phone)
HOME PAGE: http://faculty.darden.edu/brunerb/
Robert E. Spekman
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-4860 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm
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