Abstract

  


 



Package War: Fedex Vs. Ups


Robert F. Bruner


University of Virginia - Darden School of Business

Robert E. Spekman


University of Virginia - Darden School of Business

Lane Crowder


affiliation not provided to SSRN

Darden Case No. UVA-G-0485

Abstract:     
This case allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation for how rivals raise the competitive ante, search for new ways to add customer value, and come to realize that sustaining a competitive advantage is difficult.

Number of Pages in PDF File: 34

Keywords: competitive analysis, competitive decision making, competitive dynamics, customer service

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Date posted: October 21, 2008  

Suggested Citation

Bruner, Robert F., Spekman, Robert E. and Crowder, Lane, Package War: Fedex Vs. Ups. Darden Case No. UVA-G-0485. Available at SSRN: http://ssrn.com/abstract=1279973

Contact Information

Robert F. Bruner (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-7481 (Phone)
HOME PAGE: http://faculty.darden.edu/brunerb/
Robert E. Spekman
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-4860 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm
Lane Crowder
affiliation not provided to SSRN
No Address Available
Feedback to SSRN (Beta)


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