Pampers: the Launch of Pampers Rash Guard (a)
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Darden Case No. UVA-M-0688
In this case, students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G's proposed price for the new diapers.
Number of Pages in PDF File: 12
Keywords: new product introduction, forecasting, market analysis, pricingworking papers series
Date posted: October 21, 2008
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