Pampers: the Launch of Pampers Rash Guard (a)

Parry, Mark E.

Abstract

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Pampers: the Launch of Pampers Rash Guard (a)

Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Darden Case No. UVA-M-0688

Abstract:
In this case, students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G's proposed price for the new diapers.

Number of Pages in PDF File: 12

Keywords: new product introduction, forecasting, market analysis, pricing

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Date posted: October 21, 2008

Suggested Citation

Parry, Mark E., Pampers: the Launch of Pampers Rash Guard (a). Darden Case No. UVA-M-0688. Available at SSRN: http://ssrn.com/abstract=1280606

Contact Information

Mark Parry (Contact Author)

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing ( email )

5110 Cherry St.
Kansas City, MO 64110
United States