Abstract

  


 



Louis Gerstner and Lotus Development (C)


Joseph Harder


affiliation not provided to SSRN

Tak Kato


affiliation not provided to SSRN

Darden Case No. UVA-OB-0698

Abstract:     
This case series deals with the acquisition by International Business Machines (IBM) of Lotus Development Corporation. The A case (UVA-OB-0696) lays out some of the strategic issues in the software industry as well as a brief history of IBM, Lotus, and their respective CEOs, Louis Gerstner and Jim Manzi. Issues of strategic and cultural fit can be analyzed. The A case ends with Louis Gerstner beginning a speech to Lotus employees, which provides an opportunity for student role-plays. The B case (UVA-OB-0697) is the text of the speech Gerstner actually gave, and can be analyzed in terms of content, purpose, and delivery. The C case covers issues concerning postmerger integration.

Number of Pages in PDF File: 3

Keywords: mergers and acquisitions, change implementation, leadership

working papers series


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Date posted: October 21, 2008  

Suggested Citation

Harder, Joseph and Kato, Tak, Louis Gerstner and Lotus Development (C). Darden Case No. UVA-OB-0698. Available at SSRN: http://ssrn.com/abstract=1281285

Contact Information

Joseph Harder (Contact Author)
affiliation not provided to SSRN
Tak Kato
affiliation not provided to SSRN
No Address Available
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