Sparta Glass Products
Sherwood C. Frey
University of Virginia - Darden School of Business
affiliation not provided to SSRN
Darden Case No. UVA-QA-0592
Sparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.
Number of Pages in PDF File: 6
Keywords: competition, pricing, relevant costsworking papers series
Date posted: October 21, 2008
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