Abstract

 
 

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Blogs and the Economics of Reciprocal Attention


Alexia Gaudeul


Max Planck Institute of Economics

Laurence Mathieu


University of East Anglia (UEA) - Centre for Competition Policy

Chiara Peroni


Centre de Recherche Public (CRP) Henri Tudor; RCFEA

October 21, 2009


Abstract:     
Properties of blogging networks are derived from a model where bloggers devote attention to others, produce content for others, and exchange attention with content within their network of relations. The predictions from the model are tested with a novel dataset from LiveJournal, a major blogging community. The activity of a blogger is found to be related to the size of, and level of aggregate reciprocation within that blogger's relational network. Bloggers who do not adhere to reciprocity norms are found to have less readers than their activity might otherwise have predicted.

Number of Pages in PDF File: 35

Keywords: Blog, Community, Interaction, Internet, LiveJournal, Media, Network, Reciprocity, Social Network, Web 2.0

JEL Classification: D63, D85, H41, L17, L82, L86, Z13

working papers series


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Date posted: October 30, 2008  

Suggested Citation

Gaudeul, Alexia, Mathieu, Laurence and Peroni, Chiara, Blogs and the Economics of Reciprocal Attention (October 21, 2009). Available at SSRN: http://ssrn.com/abstract=1291376 or http://dx.doi.org/10.2139/ssrn.1291376

Contact Information

Alexia Gaudeul (Contact Author)
Max Planck Institute of Economics ( email )
Laurence Mathieu
University of East Anglia (UEA) - Centre for Competition Policy ( email )
UEA
Norwich, Norfolk NR4 7TJ
United Kingdom
Chiara Peroni
Centre de Recherche Public (CRP) Henri Tudor ( email )
29, avenue John F.Kennedy
Luxembourg, L-1855
Luxembourg
RCFEA ( email )
Via Patara, 3
Rimini (RN), RN 47900
Italy
Feedback to SSRN (Beta)


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