SSRN Home Search and Download Papers Browse Abstract and Paper Submission Subscribe to Networks View Briefcase Top Papers Top Authors Top Institutions

 

Abstract

 
 

References (39)

Beta

 
 

Citations (1)

Beta

 


 


Download | Share | Email | Add to Briefcase | Buy Hard Copy

Blogs and the Economics of Reciprocal Attention

Alexia Gaudeul
GSBC, Friedrich Schiller University, Jena

Laurence Mathieu
University of East Anglia - Centre for Competition Policy

Chiara Peroni
University of East Anglia; University of Bologna - Rimini Center for Economic Analysis (RCEA)


October 21, 2009


Abstract:     
Properties of blogging networks are derived from a model where bloggers devote attention to others, produce content for others, and exchange attention with content within their network of relations. The predictions from the model are tested with a novel dataset from LiveJournal, a major blogging community. The activity of a blogger is found to be related to the size of, and level of aggregate reciprocation within that blogger's relational network. Bloggers who do not adhere to reciprocity norms are found to have less readers than their activity might otherwise have predicted.

Keywords: Blog, Community, Interaction, Internet, LiveJournal, Media, Network, Reciprocity, Social Network, Web 2.0

JEL Classifications: D63, D85, H41, L17, L82, L86, Z13

Working Paper Series

Date posted: October 30, 2008 ; Last revised: October 25, 2009

Suggested Citation

Gaudeul, Alexia, Mathieu, Laurence and Peroni, Chiara, Blogs and the Economics of Reciprocal Attention (October 21, 2009). Available at SSRN: http://ssrn.com/abstract=1291376


Export to: Export Citation What's this?

Contact Information

Alexia Gaudeul (Contact Author)
GSBC, Friedrich Schiller University, Jena ( email )
Bachstrasse 18k
Jena, DE 07743
Germany
+49 (0)3 641 930 413 (Phone)
+49 (0)3 641 943 202 (Fax)
HOME PAGE: http://agaudeul.free.fr
Laurence Mathieu
University of East Anglia - Centre for Competition Policy ( email )
UEA
Norwich, Norfolk NR4 7TJ
United Kingdom
Chiara Peroni
University of East Anglia ( email )
Norwich, Norfolk NR4 7TJ
United Kingdom
University of Bologna - Rimini Center for Economic Analysis (RCEA)
Rimini Italy
Feedback to SSRN (Beta)


Paper statistics
Abstract Views: 2,458
Downloads: 367
Download Rank: 21,557
References: 39
Citations: 1

© 2009 Social Science Electronic Publishing, Inc. All Rights Reserved. Terms of Use  Privacy Policy
This page was served by apollo2 in 0.125 seconds.