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Deception, Decisions, and Investor Education


Jayne W. Barnard


William & Mary Law School

October 29, 2008

Elder Law Journal, Vol. 17, No. 2, 2009

Abstract:     
Tens of millions of dollars are spent each year to fund educational programs aimed at elderly investors. Many of these programs focus on fraud prevention. In this Article, Professor Barnard questions the effectiveness of these programs. Drawing on recent studies from marketing scholars, neurobiologists, social psychologists, and behavioral economists examining the ways in which older adults process information, she offers a model of decision making (the deception/decision cycle) that explains why older adults are disproportionately vulnerable to investment fraud schemes. She then suggests that many of the factors that contribute to fraud victimization are unlikely to be influenced by fraud prevention education. She suggests some alternative uses for the money now spent on fraud prevention education that would better achieve the goal of protecting investors.

Number of Pages in PDF File: 44

Keywords: fraud, cognitive biases, scamming vulnerability, Iowa Gambling Task, deception/decision cycle

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Date posted: October 30, 2008 ; Last revised: May 11, 2009

Suggested Citation

Barnard, Jayne W., Deception, Decisions, and Investor Education (October 29, 2008). Elder Law Journal, Vol. 17, No. 2, 2009. Available at SSRN: http://ssrn.com/abstract=1291843

Contact Information

Jayne W. Barnard (Contact Author)
William & Mary Law School ( email )
South Henry Street
P.O. Box 8795
Williamsburg, VA 23187-8795
United States
(757) 221-3849 (Phone)
(757) 221-3261 (Fax)
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