Abstract

http://ssrn.com/abstract=1293729
 
 

References (20)



 


 



Quality as a Competitive Advantage of Travel Agents


Stanislav Hristov Ivanov


Varna University of Management (VUM)


S. Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 150-156, 2008

Abstract:     
The paper presents a theoretical framework for evaluating service quality in travel agencies. It identifies eight factors influencing perceived service quality, namely: offered products, promotional and informational materials, office and equipment, ambiance, personnel, servicing process, correctness of issued travel documents, payment. The paper also presents some of the marketing activities which will help a travel agent to create a sustainable competitive advantage.

Number of Pages in PDF File: 12

Keywords: quality, management, travel agents, competitive advantage


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Date posted: November 4, 2008  

Suggested Citation

Ivanov, Stanislav Hristov, Quality as a Competitive Advantage of Travel Agents. S. Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 150-156, 2008. Available at SSRN: http://ssrn.com/abstract=1293729

Contact Information

Stanislav Hristov Ivanov (Contact Author)
Varna University of Management (VUM) ( email )
13 Oborishte Street
Varna, 9000
Bulgaria
+359 58 655612 (Phone)
HOME PAGE: http://www.vumk.eu
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References:  20

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