Abstract

http://ssrn.com/abstract=1293729
 
 

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Quality as a Competitive Advantage of Travel Agents


Stanislav Ivanov


International University College


S. Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 150-156, 2008

Abstract:     
The paper presents a theoretical framework for evaluating service quality in travel agencies. It identifies eight factors influencing perceived service quality, namely: offered products, promotional and informational materials, office and equipment, ambiance, personnel, servicing process, correctness of issued travel documents, payment. The paper also presents some of the marketing activities which will help a travel agent to create a sustainable competitive advantage.

Number of Pages in PDF File: 12

Keywords: quality, management, travel agents, competitive advantage

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Date posted: November 4, 2008  

Suggested Citation

Ivanov, Stanislav, Quality as a Competitive Advantage of Travel Agents. S. Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 150-156, 2008. Available at SSRN: http://ssrn.com/abstract=1293729

Contact Information

Stanislav Ivanov (Contact Author)
International University College ( email )
3 Bulgaria str
Dobrich, 9300
Bulgaria
+359 58 655612 (Phone)
HOME PAGE: http://www.vumk.eu
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