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Mergers with Bundling in Complementary Markets


Jay Pil Choi


Michigan State University - Department of Economics; CESifo (Center for Economic Studies and Ifo Institute for Economic Research)

The Journal of Industrial Economics, Vol. 56, Issue 3, pp. 553-577, September 2008

Abstract:     
This paper develops a simple model to analyze the effects of mergers in complementary system markets when the merged firm is able to engage in bundling. In particular, I analyze the impact of (mixed) bundling on pricing decisions for existing generations of products and derive welfare implications of mergers. The basic model is then extended to analyze industry dynamics where the implications of mergers for innovation incentives and technical tying/compatibility decisions are explored. I also consider the possibility of counter-merger and derive implications of the policy prescription that prohibits bundling as a condition for merger.

Number of Pages in PDF File: 25

Accepted Paper Series


Date posted: November 12, 2008  

Suggested Citation

Choi, Jay Pil, Mergers with Bundling in Complementary Markets. The Journal of Industrial Economics, Vol. 56, Issue 3, pp. 553-577, September 2008. Available at SSRN: http://ssrn.com/abstract=1299272 or http://dx.doi.org/10.1111/j.1467-6451.2008.00352.x

Contact Information

Jay Pil Choi (Contact Author)
Michigan State University - Department of Economics ( email )
101 Marshall Hall
East Lansing, MI 48824
United States
517-353-7281 (Phone)
CESifo (Center for Economic Studies and Ifo Institute for Economic Research)
Poschinger Str. 5
Munich, DE-81679
Germany
HOME PAGE: http://www.CESifo.de
Feedback to SSRN (Beta)


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References:  23
Citations:  9

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