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Asymmetric Discounting in Intertemporal Choice: A Query Theory Account


Elke U. Weber


Columbia Business School - Management & Psychology

Eric J. Johnson


Columbia Business School - Marketing

Kerry F. Milch


Columbia University

Hannah Chang


Singapore Management University

Jeffrey Brodscholl


Harris Interactive

Daniel G. Goldstein


Microsoft Research New York City; London Business School

2007

Psychological Science, Vol. 18, pp. 516-523, 2007

Abstract:     
When asked to delay consumption, people are impatient and discount future rewards more than when offered the chance to accelerate consumption. Three experiments provide a process-level account for this asymmetry, with implications for the design of decision environments that promote less impulsivity. In Experiment 1, a thought-listing procedure shows that people decompose discount valuation into two queries. Considering delayed vs. accelerated receipt of a gift-certificate influences the order in which memory is queried to support immediate vs. delayed consumption, which affects the number of patient vs. impatient thoughts. Relative frequency and clustering of impatient thoughts predicts discounting and mediates the discounting asymmetry. Experiment 2 implicates query-order causally: Listing reasons for immediate vs. delayed consumption in the orders people use spontaneously in acceleration and delay decisions replicates the discounting asymmetry; reversing this order eliminates it. Experiment 3 supports a memory-interference account of the effect of query order, using an implicit-memory task.

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Date posted: November 17, 2008 ; Last revised: August 31, 2011

Suggested Citation

Weber, Elke U., Johnson, Eric J., Milch, Kerry F., Chang, Hannah, Brodscholl, Jeffrey and Goldstein, Daniel G., Asymmetric Discounting in Intertemporal Choice: A Query Theory Account (2007). Psychological Science, Vol. 18, pp. 516-523, 2007. Available at SSRN: http://ssrn.com/abstract=1301134

Contact Information

Elke U. Weber (Contact Author)
Columbia Business School - Management & Psychology ( email )
3022 Broadway
New York, NY 10027
United States

Eric J. Johnson
Columbia Business School - Marketing ( email )
New York, NY 10027
United States

Kerry F. Milch
Columbia University ( email )
3022 Broadway
New York, NY 10027
United States
Hannah Chang
Singapore Management University ( email )
Li Ka Shing Library
70 Stamford Road
Singapore 178901, 178899
Singapore
Jeffrey Brodscholl
Harris Interactive ( email )
United States
Daniel G. Goldstein
Microsoft Research New York City ( email )
New York, NY
United States
London Business School ( email )
Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom
+44 0 20 7000 8611 (Phone)
+44 0 20 7000 8601 (Fax)
HOME PAGE: http://www.dangoldstein.com
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