Abstract

http://ssrn.com/abstract=1303718
 


 



Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences


Susana Azevedo


University of Beira Interior

Maria Madalena Pereira


University of the Interior of Beira

João J. M. Ferreira


University of Beira Interior

Vilma Pedroso


University of the Interior of Beira

November, 18 2008


Abstract:     
Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers.

The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shopping to buy apparel products. To attain this objective a survey was developed and administered across Portugal. The findings confirm the differences between women and men especially in terms of What, Where, When, and How they buy.

Number of Pages in PDF File: 13

Keywords: Consumer buying behaviour, Apparel, Gender

JEL Classification: M30, L81

working papers series


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Date posted: November 19, 2008  

Suggested Citation

Azevedo, Susana and Pereira, Maria Madalena and Ferreira, João J. M. and Pedroso, Vilma, Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences (November, 18 2008). Available at SSRN: http://ssrn.com/abstract=1303718 or http://dx.doi.org/10.2139/ssrn.1303718

Contact Information

Susana Azevedo
University of Beira Interior ( email )
Estrada do Sineiro
Covilha, 6200
Portugal
Madalena Rocha Pereira
University of the Interior of Beira ( email )
Est. do Sineiro
Covilhã, 6200-209
Portugal
00351969638200 (Phone)
HOME PAGE: http://www.ubi.pt
João J. M. Ferreira (Contact Author)
University of Beira Interior ( email )
Estrada do Sineiro
Covilha, 6200
Portugal
HOME PAGE: http://www.dge.ubi.pt/jferreira
Vilma Pedroso
University of the Interior of Beira ( email )
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