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Community Networked Services: Learning from Web 2.0David G. MesserschmittUniversity of California, Berkeley - Department of Electrical Engineering & Computer Sciences (EECS) Juhana PeltonenAalto University - Software Business Lab, BIT Research Centre Mikko O.J. LaineAalto University - Software Business Lab, BIT Research Centre Nilay OzaAalto University - Software Business Lab, BIT Research Centre December 30, 2008 Abstract: Under the popular moniker "Web 2.0", a class of firms that enable what we call "community networked services" (CNS) have emerged. This report defines these "virtual community services" through the concept of service systems where value is co-created among members of the user community with the aid of the CNS firm. In this report, a representative set of CNS firms are analyzed from a user perspective with the objective of extracting ideas and insights about future service systems and with an emphasis on functional, value, and management perspectives and their interrelationships. These CNS firms are pushing the envelope in several areas, including new styles of applications, new business models, new operational models, and user-centric software development methodologies. They illustrate likely future directions for large and overlapping pieces of both the software and services industries.
Keywords: web 2.0, virtual community, networked service system, value co-creation, software as a service (SaaS) JEL Classification: L86, L8, L89, M15, J39, D79, D89, O39 working papers seriesDate posted: January 4, 2009Suggested CitationContact Information
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