Man, My Brain is Tired: Linking Depletion and Cognitive Effort in Choice
Eric J. Johnson
Columbia Business School - Marketing
Journal of Consumer Psychology, Vol. 18, No. 1, pp. 14-16, 2008
Understanding how limited resources influence decision making is important to theory and even more to important practice. I focus on two questions inspired by Baumeister et al.: (1) What exactly is depleted? and (2) Is it useful to employ Systems 1 and 2 in modeling depletion? I discuss possible candidates for depletion at both the neural and the cognitive process levels and argue that a dual process model of depletion makes a very clear set of testable predictions. Finally, I believe that understanding the causes of depletion is essential in designing helpful choice environments.
Number of Pages in PDF File: 3Accepted Paper Series
Date posted: January 7, 2009
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