Postscript: Rejoinder to Brandstatter, Gigerenzer, and Hertwig (2006)
Eric J. Johnson
Columbia Business School - Marketing
Martijn C. Willemsen
Eindhoven University of Technology
Psychological Review, pp. 272-273, 2008
We appreciate that Brandstatter, Gigerenzer, and Hertwig (2008) agree that process models are indeed useful for advancing researchers' understanding of choice processes. Their statement that choices represent adaptive process is also welcome (see Payne, Bettman, & Johnson, 1993), as is the emphasis on multiple measures. However, we do disagree on two empirical matters.
Number of Pages in PDF File: 2Accepted Paper Series
Date posted: January 8, 2009
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