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Postscript: Rejoinder to Brandstatter, Gigerenzer, and Hertwig (2006)Eric J. JohnsonColumbia Business School - Marketing Michael Schulte-MecklenbeckETH Zürich Martijn C. WillemsenEindhoven University of Technology 2008 Psychological Review, pp. 272-273, 2008 Abstract: We appreciate that Brandstatter, Gigerenzer, and Hertwig (2008) agree that process models are indeed useful for advancing researchers' understanding of choice processes. Their statement that choices represent adaptive process is also welcome (see Payne, Bettman, & Johnson, 1993), as is the emphasis on multiple measures. However, we do disagree on two empirical matters.
Number of Pages in PDF File: 2 Accepted Paper SeriesDate posted: January 8, 2009Suggested CitationContact Information
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