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Do Defaults Save Lives?
Eric J. Johnson Columbia University - Columbia Business School Daniel G. Goldstein London Business School Science, Vol. 302, pp. 1338-1339, 2003 Abstract: The article discusses how should policy-makers choose defaults regarding organ donors. First, consider that every policy must have a no-action default, and defaults impose physical, cognitive, and, in the case of donation, emotional costs on those who must change their status. Second, note that defaults can lead to two kinds of misclassification, willing donors who are not identified or people who become donors against their wishes. Changes in defaults could increase donations in the United States of additional thousands of donors a year. Because each donor can be used for about three transplants, the consequences are substantial in lives saved.
Keywords: organ donors, donation of organs, donation of tissues, transplantation Accepted Paper SeriesDate posted: January 09, 2009 ; Last revised: January 09, 2009Suggested CitationContact Information
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