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Overreaction to Fearsome Risks


Richard J. Zeckhauser


Harvard University - Harvard Kennedy School (HKS); National Bureau of Economic Research (NBER)

Cass R. Sunstein


Harvard Law School

December 18, 2008

HKS Working Paper No. RWP08-079

Abstract:     
Fearsome risks are those that stimulate strong emotional responses. Such risks, which usually involve high consequences, tend to have low probabilities, since life today is no longer nasty, brutish and short. In the face of a low-probability fearsome risk, people often exaggerate the benefits of preventive, risk-reducing, or ameliorative measures. In both personal life and politics, the result is damaging overreactions to risks. We offer evidence for the phenomenon of probability neglect, failing to distinguish between high and low-probability risks. Action bias is a likely result.

Number of Pages in PDF File: 15

Keywords: Business and Government Policy, Microeconomics, Ethics/Political Philosophy, Law and Legal Institutions, Science¿ Technology and Public Policy

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Date posted: January 14, 2009  

Suggested Citation

Zeckhauser, Richard J. and Sunstein, Cass R., Overreaction to Fearsome Risks (December 18, 2008). HKS Working Paper No. RWP08-079. Available at SSRN: http://ssrn.com/abstract=1327304 or http://dx.doi.org/10.2139/ssrn.1327304

Contact Information

Richard J. Zeckhauser (Contact Author)
Harvard University - Harvard Kennedy School (HKS) ( email )
79 John F. Kennedy Street
Cambridge, MA 02138
United States
617-495-1174 (Phone)
617-384-9340 (Fax)
National Bureau of Economic Research (NBER) ( email )
1050 Massachusetts Avenue
Cambridge, MA 02138
United States
617-495-1174 (Phone)
617-496-3783 (Fax)
Cass R. Sunstein
Harvard Law School ( email )
1575 Massachusetts Ave
Areeda Hall 225
Cambridge, MA 02138
United States
617-496-2291 (Phone)
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