Abstract

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Designing Websites to Learn User Profiles Quickly

Pelin Atahan
affiliation not provided to SSRN

Sumit Sarkar
University of Texas at Dallas - Department of Information Systems & Operations Management

December 8, 2007

Abstract:
Personalization and recommendation systems require knowledge about the users (user profiles), in order to be able to target products, promotions and advertisements. The faster the profiles are learnt, the sooner the site can start benefiting from these systems. We study how a site can learn the profile of a user as quickly as possible as the user traverses the site.

Working Paper Series

Date posted: January 17, 2009 ; Last revised: January 17, 2009

Suggested Citation

Atahan, Pelin and Sarkar, Sumit, Designing Websites to Learn User Profiles Quickly (December 8, 2007). Available at SSRN: http://ssrn.com/abstract=1327854

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Contact Information

Sumit Sarkar (Contact Author) University of Texas at Dallas - Department of Information Systems & Operations Management ( email ) P.O. Box 830688 Richardson, TX 75083-0688 United States 972-883-6854 (Phone) 972-883-6811 (Fax)
Pelin Atahan affiliation not provided to SSRN ( email )

Abstract

References (10)

Date posted: January 17, 2009 ; Last revised: January 17, 2009

Suggested Citation

Contact Information

Sumit Sarkar (Contact Author)

Pelin Atahan