Abstract

http://ssrn.com/abstract=1327854
 
 

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Designing Websites to Learn User Profiles Quickly


Pelin Atahan


Ozyegin University

Sumit Sarkar


University of Texas at Dallas - Department of Information Systems & Operations Management

December 8, 2007


Abstract:     
Personalization and recommendation systems require knowledge about the users (user profiles), in order to be able to target products, promotions and advertisements. The faster the profiles are learnt, the sooner the site can start benefiting from these systems. We study how a site can learn the profile of a user as quickly as possible as the user traverses the site.

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Date posted: January 17, 2009  

Suggested Citation

Atahan, Pelin and Sarkar, Sumit, Designing Websites to Learn User Profiles Quickly (December 8, 2007). Available at SSRN: http://ssrn.com/abstract=1327854 or http://dx.doi.org/10.2139/ssrn.1327854

Contact Information

Pelin Atahan
Ozyegin University
Kusbakisi Cd. No: 2
Altunizade, Uskudar
Istanbul, 34662
Turkey
Sumit Sarkar (Contact Author)
University of Texas at Dallas - Department of Information Systems & Operations Management ( email )
P.O. Box 830688
Richardson, TX 75083-0688
United States
972-883-6854 (Phone)
972-883-6811 (Fax)
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