Measuring the Impact of Promotion: The Effects of Croatian, Czech, and Slovak State Promotion of Tourism Abroad

Abstract:     
A key player in tourism development and promotion is the state. However, previous research has not adequately measured the effectiveness of the state's attempts to promote a country's tourism product. In this research, the authors will use an econometric model to measure the impact of the Croatian, Czech, and Slovak states' attempts to promote their tourism products abroad. The findings illustrate the effectiveness of the state's attempts to market their products abroad and have implications for countries other than those investigated. Further, the findings have implications for rural tourism development and promotion of rural tourism products.

Number of Pages in PDF File: 25

Keywords: tourism, promotion, Czech republic, Slovakia, Croatia, destination marketing

Accepted Paper Series