Typecasting and Legitimation: A Formal Theory
Stanford Graduate School of Business
University of California, Davis - Graduate School of Management
Erasmus Research Institute of Management (ERIM)
January 22, 2009
Stanford University Graduate School of Business Research Paper No. 2010
We develop a unifying framework to integrate two of organizational sociology's theory fragments on categorization: typecasting and form emergence. Typecasting is a producer-level theory that considers the consequences producers face for specializing versus spanning across category boundaries. Form emergence considers the evolution of categories and how the attributes of producers entering a category shapes its likelihood of gaining legitimacy among relevant audiences. Both theory fragments emerge from the processes audiences use to assign category memberships to producers. In this paper,we develop this common foundation and clearly outline the arguments that lead to central implications of each theory. We formalize these arguments using modal expressions to represent key categorization processes and the theory-building framework developed by Hannan, Polos, and Carroll (2007).
Number of Pages in PDF File: 28
Keywords: economics of organizations, competitive advantageworking papers series
Date posted: January 23, 2009
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