Abstract

http://ssrn.com/abstract=1337188
 


 



The Coming Age of Virtual Worlds: How Immersive, Interactive, Identity-Based Technologies Can Change Online Life


F. Ted Tschang


Singapore Management University - Lee Kong Chian School of Business

Jordi Comas


Bucknell University

February 3, 2009


Abstract:     
This paper is built on two grounds. The first is the reality of current virtual worlds and social forms of Web usage are already here and in mass use. The second is the prospect that, given the buffeting waves of virtual worlds we are seeking, some may be here to stay, and will transform the way in which the Internet is used, and will lead to an integration of our real world. We highlight the lessons that virtual world developers (and companies using them) are learning, and a way by which we can better frame these lessons. While our perspective is framed by the primary activity that the majority of users (or what we call players) currently engage in on virtual worlds - that of play - we also develop our framework in a general way to encompass other non-play activities (e.g. business functions).

Keywords: virtual worlds, business, second life, there.com, technology, play, institutional theory

working papers series





Not Available For Download

Date posted: February 4, 2009  

Suggested Citation

Tschang, F. Ted and Comas, Jordi, The Coming Age of Virtual Worlds: How Immersive, Interactive, Identity-Based Technologies Can Change Online Life (February 3, 2009). Available at SSRN: http://ssrn.com/abstract=1337188

Contact Information

Ted Tschang
Singapore Management University - Lee Kong Chian School of Business ( email )
469 Bukit Timah Road
Singapore 912409
Singapore
Jordi Comas (Contact Author)
Bucknell University ( email )
701 Moore Ave.
Lewisburg, PA 17837
United States
570 577 3161 (Phone)
HOME PAGE: http://netsweweave.wordpress.com
Feedback to SSRN


Paper statistics
Abstract Views: 293
Paper comments
No comments have been made on this paper

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo3 in 0.468 seconds