Abstract

http://ssrn.com/abstract=1345908
 
 

Citations



 


 



The Effect of Mere Touch on Perceived Ownership


Joann Peck


Wisconsin School of Business

Suzanne B. Shu


University of California, Los Angeles - Anderson School of Management

February 18, 2009

Journal of Consumer Research, Forthcoming

Abstract:     
This research finds that merely touching an object results in an increase in perceived ownership of that object. For non-owners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch. Perceived ownership can also be increased through touch for legal owners, or sellers of an object. We also explore valuation of an object and conclude that it is jointly influenced by both perceived ownership and by the valence of the touch experience. We discuss the implications of this research for on-line and traditional retailers as well as for touch research and endowment effect research.

Keywords: touch, perceived ownership, endowment effect, haptics

Accepted Paper Series


Not Available For Download

Date posted: February 20, 2009  

Suggested Citation

Peck, Joann and Shu, Suzanne B., The Effect of Mere Touch on Perceived Ownership (February 18, 2009). Journal of Consumer Research, Forthcoming. Available at SSRN: http://ssrn.com/abstract=1345908

Contact Information

Joann Peck (Contact Author)
Wisconsin School of Business ( email )
United States
6082623603 (Phone)
Suzanne B. Shu
University of California, Los Angeles - Anderson School of Management ( email )
110 Westwood Plaza
Los Angeles, CA 90095-1481
United States
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