Goal Orientation and Quality Management Practices of Farm and Non-Farm Family Businesses
Maria I. Marshall
Sharon M. Danes
University of Minnesota - Twin Cities - Department of Family Social Science
Robert A Milligan
Applied Economics and Management
February 25, 2009
Effective quality management requires setting appropriate goals for the firm. Quality management practices of small farm and non-farm family businesses are compared and a multi nomial logit model was used to analyze the choice of primary business goal by the firm owner. Business owners had the choice of five primary business goals: adequate financing, profit, a positive reputation with customers, long-term viability, or growth. We found statistically significant differences between farm and non-farm family businesses in quality management practices and in their choice of primary business goal. Farm family businesses reported a primary emphasis on financial record keeping in their quality management practices and reported profit as their primary business goal whereas non-farm businesses emphasized product and employee management and customer oriented goal preference.
Number of Pages in PDF File: 34
Keywords: Business Goals, Farm, Family Businesses, Quality Management
JEL Classification: C25, D12, Q12working papers series
Date posted: February 26, 2009
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