Is Marketing Good for Democracy?
Andrew J. Sutter
Rikkyo University, College of Law and Politics; Sutter International Law Office
March 10, 2009
Nikkei Business Management, Spring 2008
Differing answers to the title question are explored in this review of books by Robert Reich, John Quelch & Katherine Jocz, and Keith Dinnie. A slightly shorter version of this review appeared in Japanese in the inaugural issue (Spring 2008) of Nikkei Business Management [Nikkei Bijinesu Manejimento] under the title "Shihonshugi e no shinkou ga yuragu beikoku" (Y.Sunada, trans.).
Number of Pages in PDF File: 9
Keywords: nation branding, supercapitalism
JEL Classification: A10, A13, D00, M30, P10
Date posted: March 17, 2009
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