Mobile Phones to Ring Louder in Rural India

Maurya, Alka

doi:10.2139/ssrn.1375302

Abstract

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Mobile Phones to Ring Louder in Rural India

Alka Maurya

affiliation not provided to SSRN

April 9, 2009

Abstract:
This article tries to analyze the penetration of the mobile phones in the rural market and the strategies adopted by the telecom companies to enter the Indian Rural Market.

Most of the companies in the telecom sector have realized that the urban markets have saturated and to increase their subscriber base they have to tap the rural market. The article analyze various initiative taken by the various service providers and handset manufacturers to increase their presence in the under-penetrated rural areas.

Number of Pages in PDF File: 22

Keywords: Mobile Phones, Rural India

JEL Classification: M30

working papers series

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Date posted: April 9, 2009

Suggested Citation

Maurya, Alka, Mobile Phones to Ring Louder in Rural India (April 9, 2009). Available at SSRN: http://ssrn.com/abstract=1375302 or http://dx.doi.org/10.2139/ssrn.1375302

Contact Information

Alka Maurya (Contact Author)

affiliation not provided to SSRN ( email )