Abstract

http://ssrn.com/abstract=1392691
 
 

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Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players


Thierry Rayna


Novancia Business School Paris

Ludmila Striukova


University College London

Samuel Landau


affiliation not provided to SSRN

March 7, 2009

International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009

Abstract:     
The aim of this article is to study the phenomenon of chasm that often exists in the diffusion of innovation and to devise a theoretical framework enabling to explain the ability of some firms to cross this chasm, while many others remain unsuccessful. The proposition developed in this article is that the choice of initial market segment has crucial importance as adoption in this segment can lead to a cascade of adoption in the other segments. To illustrate this proposition, three cases studies of an historical leader (Sony), a first mover (Archos) and a newcomer (Apple) in the market for digital audio players are presented.

Number of Pages in PDF File: 19

Keywords: Diffusion of innovation, Chasm, Cascading market segments, Digital audio players, Sony, Apple, Archos

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Date posted: April 21, 2009 ; Last revised: August 28, 2012

Suggested Citation

Rayna, Thierry and Striukova, Ludmila and Landau, Samuel, Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players (March 7, 2009). International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009. Available at SSRN: http://ssrn.com/abstract=1392691

Contact Information

Thierry Rayna (Contact Author)
Novancia Business School Paris ( email )
3 Rue Armand Moisant
Paris, 75015
France
Ludmila Striukova
University College London ( email )
Gower Street
London, England WC1E 6BT
United Kingdom
Samuel Landau
affiliation not provided to SSRN ( email )
Feedback to SSRN


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