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Two-Sided Market DefinitionDavid S. EvansUniversity of Chicago Law School; University College London; Global Economics Group November 11, 2009 ABA Section of Antitrust Law, MARKET DEFINITION IN ANTITRUST: THEORY AND CASE STUDIES, Forthcoming Abstract: This paper addresses the analysis of market definition when the parties involved in an antitrust or merger analysis include one or more two-sided platforms. We discuss how standard market definition measures such as SSNIP tests, diversion ratios, and conditional logit demand analyses have to be modified to account for the unique characteristics of two-sided platforms. We also review how market definition of two- sided platforms was treated in recent US and EC case law.
Number of Pages in PDF File: 35 Keywords: multi-sided platforms, two-sided platforms, two-sided markets, market definition, antitrust analysis, merger analysis JEL Classification: K21, L1, L4 Accepted Paper SeriesDate posted: April 29, 2009 ; Last revised: November 13, 2009Suggested Citation |
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