Abstract

http://ssrn.com/abstract=139922
 


 



Hope and Hyperbole: The Rhetoric and Reality of Managerial Reform in Health Care


Theodore R. Marmor


Yale School of Management


Journal of Health Services & Research Policy, Vol. 3, No. 1, January 1998

Abstract:     
The scope of this essay is broad -- the dangers that much conventional management commentary represents for medical institutions and those who work in them. It emphasizes two themes in management talk about healthcare.

The first is the character of the language used to describe health care arrangements -- the "rhetoric of medical managerialism," a rhetoric that powerfully and misleadingly combines the jargon of modern management schools with the marketing hype of advertising. Second, it includes some observations about what this cautionary tale might mean for the daily work of health care professionals.

Accepted Paper Series





Not Available For Download

Date posted: November 17, 1998  

Suggested Citation

Marmor, Theodore R., Hope and Hyperbole: The Rhetoric and Reality of Managerial Reform in Health Care. Journal of Health Services & Research Policy, Vol. 3, No. 1, January 1998. Available at SSRN: http://ssrn.com/abstract=139922

Contact Information

Theodore Richard Marmor (Contact Author)
Yale School of Management ( email )
135 Prospect Street
P.O. Box 208200
New Haven, CT 06520-8200
United States
203-432-3238 (Phone)
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