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The Microeconomic Impacts of E-Business on the Economy

James E. Prieger
Pepperdine University - School of Public Policy

Daniel Heil
Pepperdine University - School of Public Policy


May 20, 2009


Abstract:     
The adoption of e-business at the microeconomic level of retail, wholesale, and labor market transactions has an enormous impact on the performance of firms and the economic welfare of consumers and workers. This article reviews, in broad outlines, the economics of e-business, focusing on empirical research. The fundamental notion that e-business and adoption of ICT lowers the cost of transferring, storing, and processing information is used to organize the examination. E-business spheres of impact covered include B2C and B2B e-commerce, the labor market, and the productivity of firms. This article covers both the predicted impacts of e-business on the economy suggested by economic theory and evidence on their empirical magnitude, building a framework to under-stand why e-business has proliferated and what the economic benefits are. The article concludes with some of the new policy challenges accompanying the rewards from e-business in the economy, touching on issues of price discrimination, competition, and some disadvantages of new markets.

Keywords: e-commerce, e-business, B2C, B2B, productivity, disintermediation, price discrimination, price dispersion

JEL Classifications: D24, J64, J41, L63, O33, J24

Working Paper Series

Date posted: May 21, 2009 ; Last revised: May 21, 2009

Suggested Citation

Prieger, James E. and Heil, Daniel, The Microeconomic Impacts of E-Business on the Economy (May 20, 2009). Available at SSRN: http://ssrn.com/abstract=1407713


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Contact Information

James E. Prieger (Contact Author)
Pepperdine University - School of Public Policy ( email )
24255 Pacific Coast Highway
Malibu, CA 90263
United States
3105067150 (Phone)
3105067494 (Fax)
HOME PAGE: http://faculty.pepperdine.edu/jprieger/
Daniel Heil
Pepperdine University - School of Public Policy ( email )
24255 Pacific Coast Highway
Malibu, CA 90263
United States
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