Customer Realization on Green Marketing

Abstract:     
Though green issues convince all human activities, few academic disciplines have integrated green issues into their literature. Businesses have begun to adapt their behavior in an attempt to address society's 'new' concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like 'Green Marketing' and 'Environmental Marketing' appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. In Bangladesh, Green issues is new for all company because they did not have any practiced of its before. Here the researcher will find out how customers are reacting after having a concept like green product.

Number of Pages in PDF File: 1

Keywords: green marketing, realization, Bangladesh

working papers series