Strategic Planning at the New York Botanical Garden (C)

Jeanne Liedtka

University of Virginia - Darden School of Business

Darden Case No. UVA-BP-0515

This case series (see also the A [UVA-BP-0383] and B [UVA-BP-0384] cases) traces the formulation and implementation of a strategic plan for the New York Botanical Garden (NYBG), and profiles, in detail, the highly inclusive and original planning process used. The NYBG planning process reflects many of the themes of creativity, inclusiveness, and vision that characterize the concepts of strategic thinking, collaboration, and empowerment so prevalent in recent business discussions. The C case updates the series to November 2007 as the Garden’s Board of Managers considers the latest strategic plan.

Number of Pages in PDF File: 17

Keywords: nonprofit organizations, participative management, strategic planning, strategy formulation

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Date posted: June 9, 2009  

Suggested Citation

Liedtka, Jeanne, Strategic Planning at the New York Botanical Garden (C). Darden Case No. UVA-BP-0515. Available at SSRN: http://ssrn.com/abstract=1416546

Contact Information

Jeanne Liedtka (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-1404 (Phone)
804-924-6378 (Fax)
HOME PAGE: http://www.darden.virginia.edu/faculty/liedtka.htm
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