Whole Foods Market and Wild Oats Merger
L. J. Bourgeois III
University of Virginia - Darden School of Business
Darden Case No. UVA-BP-0533
Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of products, and an enjoyable shopping experience. In February 2007, Whole Foods announced that it would purchase a smaller, yet formidable competitor, Wild Oats. There was tremendous geographic complementarity involved: The merger would give Whole Foods the largest footprint within the natural- and organic-grocery industry in North America.
Number of Pages in PDF File: 17
Keywords: corporate strategy, post merger integration
Date posted: June 9, 2009
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