Advertising on the Internet
University of Virginia - Darden School of Business
affiliation not provided to SSRN
Darden Case No. UVA-M-0602
This technical note introduces the key elements of Internet advertising, including options available to advertisers, pricing, measurement, an overview of the buying process, and a comparison with traditional advertising. The note includes the following appendices: glossary, how to make effective advertisements, and tips for directing traffic to one's site.
Number of Pages in PDF File: 30
Keywords: internet, advertising, media planning, marketingworking papers series
Date posted: June 16, 2009
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