Advertising on the Internet

Farris, Paul; McNabb, Jill

Abstract

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Advertising on the Internet

Paul Farris

University of Virginia - Darden School of Business

affiliation not provided to SSRN

Darden Case No. UVA-M-0602

Abstract:
This technical note introduces the key elements of Internet advertising, including options available to advertisers, pricing, measurement, an overview of the buying process, and a comparison with traditional advertising. The note includes the following appendices: glossary, how to make effective advertisements, and tips for directing traffic to one's site.

Number of Pages in PDF File: 30

Keywords: internet, advertising, media planning, marketing

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Date posted: June 16, 2009

Suggested Citation

Farris, Paul and McNabb, Jill, Advertising on the Internet. Darden Case No. UVA-M-0602. Available at SSRN: http://ssrn.com/abstract=1420572

Contact Information

Paul Farris (Contact Author) University of Virginia (UVA) - Darden School of Business ( email ) P.O. Box 6550 Charlottesville, VA 22906-6550 United States 434-924-0524 (Phone) HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm
Jill McNabb affiliation not provided to SSRN No Address Available

Abstract

Advertising on the Internet

Paul Farris

Jill McNabb

Date posted: June 16, 2009

Suggested Citation

Contact Information

Paul Farris (Contact Author)

Jill McNabb