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Quantitative Proof of Reputational Harm

Meiring De Villiers
University of New South Wales - Faculty of Law


June 18, 2009


Abstract:     
Economists have advocated, and courts have accepted a decline in the stock price of a defamed corporation as an economic measure of its reputational harm. Although the economic rationale for this approach is sound and widely accepted, its legal foundations and consistency with the damages doctrines of defamation law have remained unexplored. This article presents an analysis of its legal basis. The analysis shows that the logic of common law precedent, supported by statutes and academic commentary, points to a measure of special damages for reputational harm based on stock market data.

Keywords: Corporate defamation, reputation, special damages, stock price impact

JEL Classifications: K1

Working Paper Series

Date posted: June 19, 2009 ; Last revised: July 15, 2009

Suggested Citation

De Villiers, Meiring, Quantitative Proof of Reputational Harm (June 18, 2009). Available at SSRN: http://ssrn.com/abstract=1421604


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Contact Information

Meiring De Villiers (Contact Author)
University of New South Wales - Faculty of Law ( email )
Kensington 2052, New South Wales Australia
(650) 725-8214 (Phone)
(650) 723-4107 (Fax)
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