Consumer Discontent Revisited

Lundstrom, William; White, D.

Abstract

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Consumer Discontent Revisited

University of Massachusetts at Dartmouth - Charlton College of Business

October 1, 2006

Journal of Academy of Business and Economics, Vol. 6, No. 2, pp. 142-152, 2006

Abstract:
Lundstrom and Lamont's seminal article on consumer discontent was published in 1976. Since that time, the literature on consumer discontent has evolved and fragmented. New research themes include consumer satisfaction and consumer complaint behavior. The purpose of this project is to revisit Lundstrom and Lamont's 1976 study, and to compare the data from that study to a recent survey of consumer levels of satisfactions/dissatisfaction with business. Similarities and differences in consumer discontent are delineated and discussed.

Number of Pages in PDF File: 11

Keywords: consumer discontent, consumer satisfaction, consumer complaint behavior

JEL Classification: M3, M31

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Date posted: July 4, 2009

Suggested Citation

Lundstrom, William J. and White, D. Steven, Consumer Discontent Revisited (October 1, 2006). Journal of Academy of Business and Economics, Vol. 6, No. 2, pp. 142-152, 2006. Available at SSRN: http://ssrn.com/abstract=1429793

Contact Information

William J. Lundstrom Cleveland State University ( email ) Cleveland, OH 44115 United States
D. Steven White (Contact Author) University of Massachusetts at Dartmouth - Charlton College of Business ( email ) Department of Management & Marketing 285 Old Westport Road North Dartmouth, MA 02747-2300 United States 5089998267 (Phone)

Abstract

Consumer Discontent Revisited

William J. Lundstrom

D. Steven White

Date posted: July 4, 2009

Suggested Citation

Contact Information

William J. Lundstrom

D. Steven White (Contact Author)