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The Best of Strangers: Context Dependent Willingness to Divulge Personal Information
Leslie K. John Carnegie Mellon University Alessandro Acquisti Carnegie Mellon University - H. John Heinz III School of Public Policy and Management George Loewenstein Carnegie Mellon University - Department of Social and Decision Sciences July 6, 2009 Abstract: Contrary to the assumption in much social science research that people have stable, coherent, preferences with respect to privacy, we find that concern about privacy, measured by divulgence of private information, is highly sensitive to contextual factors. We report results from 3 experiments, one of which was designed to elevate privacy concerns (paradoxically through assurances) and two of which were designed to suppress privacy concerns. This research raises serious questions about whether individuals will be able to navigate the increasingly complex issues of privacy in a self-interested fashion.
Keywords: Privacy, Behavioral Economics, Laboratory Experiment, Consumer Research, Disclosure JEL Classifications: C91 Working Paper SeriesDate posted: July 06, 2009 ; Last revised: September 02, 2009Suggested CitationContact Information
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