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Measuring Sustainability by Environmental Innovativeness: Results from Action Research at a Multinational Corporation in GermanySabrina AdamczykFriedrich Alexander Universität Erlangen-Nürnberg Erik G. HansenLeuphana University Lüneburg - Centre for Sustainability Management (CSM) Ralf ReichwaldTechnische Universität München - TUM Business School June 8, 2009 International Conference and Doctoral Consortium on Evaluation Metrics of Corporate Social and Environmental Responsibility, Lyon, France, June 8-10, 2009 Abstract: Corporate sustainability is increasingly regarded as a management task. Thereby, especially environmental performance is becoming an important indicator. This paper addresses a measurement approach of evaluating environmental performance from an innovation perspective. Based on the insights from action research at a multinational corporation in Germany, we stress the importance of environmental innovations and propose to measure sustainability in terms of environmental innovativeness. We present a step-by-step methodology for developing an indicator called 'Environmental Innovation Power (EIP)'. We end the paper with a discussion and a brief conclusion.
Number of Pages in PDF File: 23 Keywords: corporate social performance, environmental innovation, performance indicators, innovation process JEL Classification: M1, M14, O31 working papers seriesDate posted: July 31, 2009 ; Last revised: May 5, 2013Suggested CitationContact Information
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