Measuring Sustainability by Environmental Innovativeness: Results from Action Research at a Multinational Corporation in Germany
Friedrich Alexander Universität Erlangen-Nürnberg
Erik G. Hansen
Leuphana University Lüneburg - Centre for Sustainability Management (CSM)
Technische Universität München - TUM Business School
June 8, 2009
International Conference and Doctoral Consortium on Evaluation Metrics of Corporate Social and Environmental Responsibility, Lyon, France, June 8-10, 2009
Corporate sustainability is increasingly regarded as a management task. Thereby, especially environmental performance is becoming an important indicator. This paper addresses a measurement approach of evaluating environmental performance from an innovation perspective. Based on the insights from action research at a multinational corporation in Germany, we stress the importance of environmental innovations and propose to measure sustainability in terms of environmental innovativeness. We present a step-by-step methodology for developing an indicator called 'Environmental Innovation Power (EIP)'. We end the paper with a discussion and a brief conclusion.
Number of Pages in PDF File: 23
Keywords: corporate social performance, environmental innovation, performance indicators, innovation process
JEL Classification: M1, M14, O31
Date posted: July 31, 2009 ; Last revised: October 22, 2014
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