Abstract

http://ssrn.com/abstract=1446678
 


 



Simple and Painless? The Limitations of Spillover in Environmental Campaigning


John Thoegersen


University of Aarhus - Department of Marketing and Statistics

Tom Crompton


affiliation not provided to SSRN

June 2009

Journal of Consumer Policy, Vol. 32, pp. 41-163, June 2009

Abstract:     
The comfortable perception that global environmental challenges can be met through marginal lifestyle changes no longer bears scrutiny. The cumulative impact of large numbers of individuals making marginal improvements in their environmental impact will be a marginal collective improvement in environmental impact. Yet, we live at a time when we need urgent and ambitious changes. An appeal to environmental imperatives is more likely to lead to spillover into other pro-environmental behaviours than an appeal to financial self-interest or social status.

Keywords: Spillover, Pro-environmental behaviour, Campaigns

Accepted Paper Series


Not Available For Download

Date posted: August 11, 2009  

Suggested Citation

Thoegersen, John and Crompton, Tom, Simple and Painless? The Limitations of Spillover in Environmental Campaigning (June 2009). Journal of Consumer Policy, Vol. 32, pp. 41-163, June 2009. Available at SSRN: http://ssrn.com/abstract=1446678

Contact Information

John Thoegersen (Contact Author)
University of Aarhus - Department of Marketing and Statistics ( email )
Haslegårdsvej 10
Århus V
Denmark
Tom Crompton
affiliation not provided to SSRN
Feedback to SSRN


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