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The Base Rate Fallacy Reconsidered: Normative, Descriptive and Methodological Challenges


Jonathan J. Koehler


Northwestern University - School of Law

1996

Behavioral & Brain Science, Vol. 19, p. 1, 1996

Abstract:     
We have been oversold on the base rate fallacy in probabilistic judgment from an empirical, normative, and methodological standpoint. First, contrary to the conventional wisdom, a thorough examination of the literature reveals that base rates are almost always used and that their degree of use depends on task structure and internal task representation. Second, few tasks map unambiguously into the simple, narrow framework that is held up as the standard of good decision making. Third, the current approach is criticized for its failure to consider how the ambiguous, unreliable and unstable base rates of the real world should be used in the informationally rich and criterion-complex natural environment. A more ecologically valid research program is called for.

Number of Pages in PDF File: 17

Keywords: Base rate fallacy, Bayesian, probability

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Date posted: September 9, 2009  

Suggested Citation

Koehler, Jonathan J., The Base Rate Fallacy Reconsidered: Normative, Descriptive and Methodological Challenges (1996). Behavioral & Brain Science, Vol. 19, p. 1, 1996. Available at SSRN: http://ssrn.com/abstract=1468711

Contact Information

Jonathan J. Koehler (Contact Author)
Northwestern University - School of Law ( email )
375 E. Chicago Ave
Chicago, IL 60611
United States
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