Abstract

http://ssrn.com/abstract=1470050
 
 

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Benchmarking Report: Strategic Foresight in Multinational Companies


René Rohrbeck


University of Aarhus - Business and Social Sciences, Department of Business Administration

Sarah Mahdjour


Technische Universität Berlin (TU Berlin)

Sebastian Knab


Universität Hamburg, Department of Socioeconomics, Chair of Business Ethics and Management

Tobias Frese


Technische Universität Berlin (TU Berlin)

July 1, 2009

Research Report of the European Corporate Foresight Group: Berlin, Germany

Abstract:     
The results of this study indicate that companies have built strong capabilities for collecting information. However, their ability to interpret information, disseminate gained insights and trigger management reactions leaves room for improvement: Only 23% of the participants state that SF insights are rapidly diffused, which implies that future insights might not reach relevant decision-makers. Only 54% of the analyzed companies choose methods deliberately. This indicates that 46% of companies take the risk of having inadequate method portfolios, endangering their ability to interpret information. Only 28% of companies regularly challenge basic assumption, implying a low level of alertness towards discontinuous change. The comparison of top performing companies with all participating companies shows that top performers invest significantly more resources in gathering data from restricted sources, utilize more qualitative methods, and more often select methods deliberately. Furthermore, top performing companies engage in more bottom-up triggered foresight activities, which should raise the overall level of alertness as well as their scanning reach and scope. Compared to findings from previous studies a continuing enhancement of corporate foresight systems can be attested. However, towards the ubiquitous installment of systems that allow systematically detecting discontinuous change and triggering appropriate actions, there is still a long way to go.

Number of Pages in PDF File: 38

Keywords: corporate foresight, strategic foresight, maturity model, benchmarking

JEL Classification: E17, M1, M19

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Date posted: September 9, 2009  

Suggested Citation

Rohrbeck, René and Mahdjour, Sarah and Knab, Sebastian and Frese, Tobias, Benchmarking Report: Strategic Foresight in Multinational Companies (July 1, 2009). Research Report of the European Corporate Foresight Group: Berlin, Germany. Available at SSRN: http://ssrn.com/abstract=1470050 or http://dx.doi.org/10.2139/ssrn.1470050

Contact Information

René Rohrbeck (Contact Author)
University of Aarhus - Business and Social Sciences, Department of Business Administration ( email )
Bartholins Allé 10
Aarhus, 8000
Denmark
+45-871 64929 (Phone)
HOME PAGE: http://www.rene-rohrbeck.de
Sarah Mahdjour
Technical University of Berlin ( email )
Straße des 17
Juni 135
Berlin, 10623
Germany
Sebastian Knab
Universität Hamburg, Department of Socioeconomics, Chair of Business Ethics and Management ( email )
Von-Melle-Park 9, B 534
Hamburg, 20146
Germany
Tobias Frese
Technical University of Berlin ( email )
Straße des 17
Juni 135
Berlin, 10623
Germany
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