Abstract

http://ssrn.com/abstract=1472157
 
 

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Opening Up for Competitive Advantage – How Deutsche Telekom Creates an Open Innovation Ecosystem


René Rohrbeck


University of Aarhus - Business and Social Sciences, Department of Business Administration

Katharina Hölzle


Technical University of Berlin

Hans Georg Gemünden


Technical University of Berlin

August 4, 2009

R&D Management, Vol. 39, No. 4, pp. 420-430, 2009

Abstract:     
When, on 21st September 2006, 'The Economist' compared incumbent telecommunication operators with dinosaurs that could soon face extinction, most readers were ready to agree. The mixture of declining revenues and fierce competition was believed to shake the market and soon to dethrone former national champions. However, there are ways to fight that extinction and one way is to open up for competitive advantage. This paper reflects on a case study at Deutsche Telekom, the German national telecommunication operator. The aim of this study is to analyse to what extent the open innovation paradigm has been embraced inside this now multinational company. Using empirical evidence from 15 in-depth interviews, we identify 11 open innovation instruments and detail their value contribution. We can show that Deutsche Telekom has successfully enhanced its innovation capacity by opening up its traditional development process and embracing external creativity and knowledge resources.

Number of Pages in PDF File: 8

Keywords: open innovation, collaborative innovation, Deutsche Telekom

JEL Classification: M1, M11, O31, O32, O33

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Date posted: February 22, 2010 ; Last revised: February 23, 2010

Suggested Citation

Rohrbeck, René and Hölzle, Katharina and Gemünden, Hans Georg, Opening Up for Competitive Advantage – How Deutsche Telekom Creates an Open Innovation Ecosystem (August 4, 2009). R&D Management, Vol. 39, No. 4, pp. 420-430, 2009. Available at SSRN: http://ssrn.com/abstract=1472157

Contact Information

René Rohrbeck (Contact Author)
University of Aarhus - Business and Social Sciences, Department of Business Administration ( email )
Bartholins Allé 10
Aarhus, 8000
Denmark
+45-871 64929 (Phone)
HOME PAGE: http://www.rene-rohrbeck.de
Katharina Hoelzle
Technical University of Berlin ( email )
Straße des 17. Juni 135
Berlin, 10623
Germany
Hans Georg Gemuenden
Technical University of Berlin ( email )
Strasse des 17
10623 Berlin
Germany
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