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Application of Green Product Concept in Bangladesh


Mohammad Shamsuddoha


University of Chittagong

Mohammed Alamgir


affiliation not provided to SSRN
October 9, 2009


Abstract:     
Today’s world is focusing on greening the products, environment, academic disciplines, packaging as world is suffering a lot from hazardous things. This study aims to examine the theoretical aspects of green products, its features and design process based on secondary information. Besides that, green product or its marketing application in Bangladesh has been discussed in this paper. Here the researcher tried to explore the application of green products of Bangladeshi made green products as well. Finally, the eco-performance matrix has been analyzed of various Products produced or sold in Bangladesh.

Number of Pages in PDF File: 11

Keywords: Environment, Green Product, Green Customer, Bangladesh

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Date posted: October 10, 2009 ; Last revised: May 12, 2011

Suggested Citation

Shamsuddoha, Mohammad and Alamgir, Mohammed, Application of Green Product Concept in Bangladesh (October 9, 2009). Available at SSRN: http://ssrn.com/abstract=1486173 or http://dx.doi.org/10.2139/ssrn.1486173

Contact Information

Mohammad Shamsuddoha (Contact Author)
University of Chittagong ( email )
Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331
Bangladesh
+8801819319100 (Phone)
+88031659215 (Fax)
HOME PAGE: http://www.shamsuddoha.webs.com
Mohammed Alamgir
affiliation not provided to SSRN ( email )
Feedback to SSRN (Beta)


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References:  10

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