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Behavioral Finance: An Introduction
Guido Baltussen New York University - Stern School of Business; New York University - Department of Finance January 13, 2009 Abstract: This survey introduces and reviews the field of behavioral finance. It outlines the traditional finance approach, which builds upon rational acting investors, its assumptions, and its shortcomings. Moreover, it surveys the main findings from psychology and sociology that contrast with this traditional finance approach, and it provides examples of situations and studies that reveal the relevance of these findings for financial markets and its participants.
Keywords: behavioral finance, investor psychology, investor behavior, financial markets, market efficiency, individual decision making JEL Classifications: A12, G00, G10, G11, G12, G14 Working Paper SeriesDate posted: October 18, 2009 ; Last revised: November 24, 2009Suggested Citation |
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